The fast food chain best known for its little square “slider” hamburgers is toying with the idea of adding beer and wine to its fast food menu board.
The burger chain is currently selling the alcoholic beverages at one of its restaurants in Lafayette, Indiana, a test market. The company is fusing the conventional White Castle with a new concept for the company called Blaze Modern BBQ.
The wine goes for $4.50 and beers start at $3.
“This was something that customers had been suggesting,” Jamie Richardson, a spokesman for Columbus-based White Castle System told the Associated Press’s Doug Whiteman. “They thought that beer and wine might go nicely with the barbecue that was available at Blaze. We’re certain that we might have some customers who might enjoy some sliders and a beer or wine as well.”
White Castle’s experiment with booze follows moves by Burger King and Starbucks, which have recently added beer and wine at select locations.
For now, however, White Castle says it is only considering whether to bring beer and wine to the two other co-branded White Castle/Blaze Modern BBQ locations, and not pondering a nationwide rollout.
Alcohol’s profitability always makes it attractive to restaurants of every stripe, and as the economy remains stuck in neutral, we can expect to see this trend continue.
For more insights and innovations check out CultureWaves®, the place to go for the latest observations in the World Thought Bank – events, ideas, trends and more. Add your own thoughts about anything in life – entertainment, design, technology, well-being and, yes, food trends. And, take a look at a few of our other Hot & Cool Food Trends.