Rice Krispies Treats® Partners With National Federation of the Blind

Today, The Kellogg Company launched a back-to-school themed effort that takes one of its iconic products, Rice Crispy Treats®, and pairs it to an initiative with the National Federation of the Blind.

Rice Krispies Treats® Partners With National Federation of the Blind

Food & Drink

Rice Krispies Treats® Partners With National Federation of the Blind

When we cover new products, it’s typically related to trends. There are exceptions; however, with philanthropy being one of those. When a company aligns with a cause, it can get my attention, especially if it’s centered around one of three areas: ending childhood hunger and other children’s causes; rescue dogs; and Veteran’s issues.

Back-To-School Love For All

Today, The Kellogg Company launched a back-to-school themed effort that takes one of its iconic products, Rice Krispies Treats®, and pairs it to an initiative with the National Federation of the Blind. The brand has previously offered treats in writable wrappers so parents can send encouraging messages to children, tucked away in backpacks and lunch boxes. It’s a warm and loving gesture, but one that eludes children who are blind, of which there are more than 62,000 across the United States alone.

In its partnership with the National Federation of the Blind, Kellogg's has created packaging that features Braille stickers and re-recordable audio boxes, so families and friends can share messages with those who are vision impaired.

Rice Krispies Treats® Braille Stickers. Photo: Kellogg.

In its partnership with the National Federation of the Blind, Kellogg’s has created packaging that features Braille stickers and re-recordable audio boxes, so families and friends can share messages with those who are vision impaired.

The “Love Notes” Braille stickers are heart-shaped to fit the writable space on the treats. There are eight different messages, including “You’ve Got This,” “Your #1 Fan,” and “Love You Lots.”

For children who are auditory learners or don't read Braille, the re-recordable audio box holds Rice Crispy Treats inside and, when opened, plays a 10-second pre-recorded message. The boxes can be recorded over more than 1,000 times, so can last throughout the school year.

Rice Krispies Treats® Audio Box. Photo: Kellogg.

For children who are auditory learners or don’t read Braille, the re-recordable audio box holds Rice Krispies Treats inside and, when opened, plays a 10-second pre-recorded message. The boxes can be recorded over more than 1,000 times, so can last throughout the school year.

I love when companies have an authentic connection to philanthropic efforts, which is the case with this one. It seems W.K. Kellogg, the company’s founder, lost his sight in the last decade of his life and continued to work at the company full time for a number of years after. Today, the company has a disability-related business/employee resource group, called Kapable, to help ensure Kellogg is an inclusive employer.

Watch a video about Eme Butler-Mitchel, the 11-year old sight-impaired student who was the inspiration for “Love Notes” and order your own at no charge, while supplies last, by visiting ricekrispies.com/lovenotes.

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