In spite of the hurt to your local sales tax revenue, the ease of online shopping is luring more and more people in. And now it’s being touted as good for the environment, too.
The founders of FreeShipping.org, a one-stop destination for consumers to find online retailers that offer free shipping deals, husband-and-wife entrepreneurs Luke and Maisie Knowles try to make it easier for consumers to save money on items purchased via the Internet. The couple lives in Fort Collins, Colorado and use their business to encourage Americans to help the environment by staying home to shop.
“It makes sense that it is more cost-effective and environmentally-friendly to shop online instead of driving to bricks-and-mortar stores,” Luke Knowles says. “People are getting into the habit of making online purchases, and it will only become more popular because of the tough economy and the high gas prices. Once consumers shop online once, they tend to do so more often because of the convenience and cost savings.”
The week before and the week after Christmas represents the heaviest spending period for consumers, according to the National Retail Federation. Many of these transactions are still conducted at physical stores, but more and more purchases are made online. A rapidly growing number shoppers are turning to the Internet â€“ to buy gifts, and to research products and compare prices if they end up purchasing items at a bricks-and-mortar store. As a result, many retailers are enhancing their sites and offering online deals to compete.
â€˜Since the economy is sluggish, consumers will be looking for deals more than ever because they have less disposable income. Some people plan to only buy items that are on sale,â€™ Knowles explained.
According to a new study conducted after the financial market meltdown by BDO Seidman, LLP, chief marketing officers at leading U.S. retailers expect Internet sales to grow eight percent.
â€˜You will also see an increase of free shipping deals this holiday seasonâ€™ Knowles added. â€˜People are expecting it â€“ especially in this economy – and retailers see it as an effective way to make sales.â€™
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