A graduate of the University of Missouri’s prestigious School of Journalism, Bill has more than 35 years’ experience in the advertising industry. Bill spent his formative ad years in the St. Louis area, working first at a daily newspaper, followed by several years writing for area advertising agencies. Joining Noble Communications in 1982, he has spent most of the past 25 years writing for food clients, including Tyson Foods, Borden Cheese, ReaLemon, French’s Mustard, Mr. Steak Restaurants, Pace Picante Sauce, Quaker Oats, Campbell’s Soup and Smucker’s among many others. As perhaps his chief claim to fame, Bill created the brand name ‘Snackwell’s’ for Nabisco—which went on to become one of the most successful new products of the ’90s. As Food Features Writer for The Food Channel, Bill’s responsibilities include content development, writing and editing. He is responsible for feature articles, interviews, social commentary and reviews of food-related media.