'Cause a Kid'll Eat the Middle

'Cause a Kid'll Eat the Middle

Food & Drink

'Cause a Kid'll Eat the Middle


By Cari Martens

Do you dunk or separate the sides to lick out the middle? Everyone has his or her own opinion about how to eat an Oreo cookie, but that’s never stopped the Oreo from being the top-selling cookie in the U.S. market. That distinction is apparently a little harder to achieve in the international marketpalce.

Word is that Kraft Foods Inc. had to reinvent the Oreo to make it sell well in China, where there is obviously a substantial opportunity thanks to the size of that country’s population. The Chinese reportedly consider the Oreo too sweet (no word on whether that’s with or without a glass of milk, of course). According to a report in The Wall Street Journal, “The company developed 20 prototypes of reduced-sugar Oreos and tested them with Chinese consumers before arriving at a formula that tasted right.”

Kraft has tried some innovative marketing in order to reach the Chinese consumer, including sample sized packages priced to sell. The jury is still out on whether the Oreo will be hot in China. But we think it’s cool that they are trying.

See related story about Hydrox cookies.

For more innovations and insights, check out CultureWaves. And, take a look at a few of our other Hot & Cool Trends from CultureWavesâ„¢.

Have you seen an innovative product that will make our food lives more fun in the future? Let us know at Editor.


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