Fast Food Giants Intro New Digital Apps

Fast Food Giants Intro New Digital Apps

Food & Drink

Fast Food Giants Intro New Digital Apps


By Cari Martens

Major players in the restaurant industry continue to aggressively pursue younger consumers with applications that allow digitally-savvy customers to order their pizza or sub sandwich via their Facebook page or iPhone.

Pizza Hut, now with more than $1 billion in online sales, is introducing a Facebook app that lets consumers order, say, a large pepperoni, without leaving their profiles. The pizza chain is also coming out with text-ordering capabilities and e-gift cards (just in time for the holidays) that can be bought and redeemed online.

Some Subway franchisees have started to offer text iPhone ordering and the Chipotle Mexican Grill chain has plans to introduce an iPhone app. McDonald’s experimented with text ordering in Chicago last summer, and is looking to further its digital capabilities.

Perhaps someday they’ll be able to deliver your order right to your home via hologram.

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