Great...Make that GRAPE...Sneakers in Tennis Match Between Reebok and Kool-Aid

Great...Make that GRAPE...Sneakers in Tennis Match Between Reebok and Kool-Aid

Food & Drink

Great...Make that GRAPE...Sneakers in Tennis Match Between Reebok and Kool-Aid

By

By Cari Martens

Scented Tennis Shoes? Two huge iconic brands are hooking up and becoming one…Reebok pairs with Kool-Aid for a fun spring collection. Grape, Strawberry, and Cherry launched on February 1, with Orange, Lemon and Lime hitting stores on March 15. It’s a co-branding strategy that comes under the heading of “Instant Classics.” Not only does Reebok pick up the Kool-Aid classic colors, but each shoe comes with a scent-infused sock liner.

The fruit-scented sneaks are only offered in toddler, pre-school, grade-school and men’s sizes. Sorry, ladies. The collection ranges from $50-$75 and can be purchased at undergroundstation.com or select Reebok retailers.

For more innovations and insights, check out CultureWaves. And, take a look at a few of our other Hot & Cool Trends from CultureWavesâ„¢.

Have you seen an innovative product that will make our food lives more fun in the future? Let us know at Editor.

More

20 Sep 22

If you haven’t had pumpkin soup, you are missing a delightful dining experience. This savory soup is ideal for one of those first (…)

28 Aug 22

Ken Oringer and Jamie Bissonette of Little Donkey in Cambridge, Massachusetts, add miso to their addictive banana bread to give it a (…)

More TFC