Some major companies are stepping up to provide incentives for recycling, offering discounts on groceries and an increasingly wide selection of freebies. The way it works is really quite simple. People put their recyclables into one large container. A high-tech scanning system measures how much a household recycled that week. That number is then sent to a Web site where it’s converted into redeemable points. A Newsweek report calls it, “A frequent-flier program for recyclers.” Sponsors of the program include Kraft, Coca-Cola and Green Mountain Coffee.
The project is known as the RecycleBank, and is now going beyond its East Coast test markets to other parts of the country. What many find attractive about the system is the “single-stream” recycling. This means that all recyclables can be mixed in one container, without having to separate them.
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