Hardee’sÂ® is countering McDonald’sÂ® free chicken biscuit promotion with its own money-back guarantee. Hardee’s announced that they will give every customer who doesn’t agree that their Chicken Fillet Biscuit is the best a full refund of the purchase price. The â€˜Chicken Biscuit Challengeâ€™ runs until June 30.
â€™Hardee’s was the first fast-food chain in America to offer Made From Scratchâ„¢ buttermilk biscuits way back in 1972 and we have been selling a Chicken Fillet Biscuit in all of our restaurants in the South for almost as long,â€™ said Brad Haley, Executive Vice President of Marketing for Hardee’s. â€˜So, when some Ã¢â‚¬ËœJohnny-Come-McLately’ tries to tout the goodness of their much smaller chicken biscuit, we thought it was appropriate to let the consumer decide who makes the best one,â€™ Haley added. â€˜We’re confident that we won’t be paying out on very many money-back guarantees because our Chicken Fillet Biscuits aren’t just Ã¢â‚¬ËœSouthern-style’ like the other guy’s, they are real Southern biscuits.â€™
The Chicken Fillet Biscuit features a 4 oz. seasoned and buttermilk-battered chicken breast fillet served on a fresh, Made From Scratch buttermilk biscuit. It is sold at participating restaurants for $2.99 alone or $4.59 for a small combo with crispy hash rounds and a beverage. Prices may vary.