Pollo Campero Moves Into Wal-Mart

Pollo Campero Moves Into Wal-Mart

Food & Drink

Pollo Campero Moves Into Wal-Mart

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Pollo Campero has opened a restaurant in the Wal-Mart Supercenter in Rowlett, Texas, its first ever in a Wal-Mart Supercenter.

‘Pollo Campero’s unique offering of grilled and famous fried chicken creates a wonderful opportunity for Wal-Mart customers to experience the great taste and excitement of the world’s largest Latin chicken restaurant chain,’ said John Murphy, Wal-Mart Regional Vice President, North/Northeast Texas. ‘We were attracted to Pollo Campero because of its unique, broad appeal to all our customers, providing a perfect complement to the Wal-Mart shopping experience.’

Pollo Campero’s goal is to open 20 more restaurants inside Wal-Mart stores in the U.S. by the end of 2009.

‘Pollo Campero’s presence in the store demonstrates Wal-Mart’s sensitivity to its customers and underscores their commitment to enhance Latin American customers’ experiences while bringing diversity to others,’ said Robert Denegri, president and chief operations officer of Campero USA. Corp., which is headquartered in Dallas. “Pollo Campero’s 35 years of quality customer service and its more recent and aggressive expansion plans in the U.S. will help grow our relationship with Wal-Mart.’

Founded in 1971 by the Gutiérrez family in Guatemala, Pollo Campero opened its first U.S. restaurant in 2002. Since then, the company has opened 40 locations in the United States from California to New York and Florida.

The restaurant recently introduced new grilled chicken entrees along with its traditional ‘famous fried’ chicken.

‘People love to grill food in the spring and summer so we’re helping bring the taste and fun of Latin-flavored springtime grilled chicken to the U.S. a little early,’ said Denegri. ‘Besides the great taste and fun, this provides our health-conscious customers the kind of choice they expect from Pollo Campero.’

The new, citrus-infused bone-in grilled chicken features a blend of lime and orange juices, prepared with red bell peppers, rosemary, oregano, cilantro and Campero’s own blend of ingredients.

‘Our strategy is to offer the best chicken in the U.S.,’ said Rodolfo Jimenez, executive vice president of Business Development. ‘To achieve this goal we are providing a choice of great tasting grilled chicken as a complement to our delicious fried chicken that has made us famous. Our customers expect excellence as well as variety, which is why we are offering great grilled chicken nationwide.’

Pollo Campero (whose name means ‘chicken from the country’) offers family-friendly take-out or eat-in dining. Side dishes include Campero beans, Campero rice, yuca fries and sweet plantains, as well as more traditional French fries and mashed potatoes.

Pollo Campero operates 284 restaurants in 11 countries and serves more than 75 million customers annually.

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