Burger King Corp. has announced an Indy-themed promotion for fans of the famed Indiana Jonesâ„¢ films, including the latest release, Indiana Jones and the Kingdom of the Crystal Skullâ„¢. The promotion celebrates the entire franchise and features the special edition Indy DOUBLE WHOPPERÂ® sandwich, the “Reveal the Secret” scratch-and-win game, the “Big Dig” online game and a series of Kids Meal toys.
The Indy DOUBLE WHOPPERÂ® sandwich features two quarter-pound flame-broiled burger patties topped with two slices of melted pepper jack cheese, four slices of bacon, spicy Cajun mayo, ripe tomatoes, crisp lettuce, onions and mayo on a toasted sesame seed bun. It will be offered for a limited time.
“The cross-generational appeal and cultural phenomenon of the Indiana Jones series make this one of the most coveted entertainment partnerships,” said Brian Gies, vice president of marketing impact, Burger King Corp. “The sponsorship allows Burger King Corp. to give our customers and fans of the movie the action and adventure they love.”
Tempt Fate in the “Reveal the Secret” Scratch-and-Win Game
With a prize behind one of two scratch-off areas on each game piece, the “Reveal the Secret” game challenges restaurant guests to make high-stakes decisions inspired by Indiana Jones. Players have a one-in-two chance of winning each time they play, and prizes include $1 million, a 2008 Hummer H2, a trip for four to Peru from Expedia.com, free food items and much more. The game is available in stores until June 8.
Dig for Cash with the First Ever “Big Dig” Virtual Game
For the first time, restaurant guests in the U.S. can use their “Reveal the Secret” game pieces to continue the opportunity to win online at www.bkindy.com, where the “Big Dig” takes fans from the restaurant to the Web. Each day until June 8, a $10,000 prize is hidden on the site. Site visitors enter the code found on their “Reveal the Secret” game piece and press the “Dig” icon to stop the roving searchlight and start digging for the prize. Each day the $10,000 prize goes uncovered, an additional $10,000 is added to the total prize. Within the first 24 hours of the game’s launch, more than 75,000 codes were entered and the first $10,000 prize was awarded to a lucky winner.
There is also a series of eight adventure-themed Kids Meal toys based on key scenes from all four Indiana Jones movies, as well as a Kids Meal bag printed in invisible ink. Each bag is printed with Indy trivia, and answers can only be revealed using the invisible ink pen, one of the Kids Meal toys.