"Scratch and Sniff" Becomes "Remove and Lick"

"Scratch and Sniff" Becomes "Remove and Lick"

Food & Drink

"Scratch and Sniff" Becomes "Remove and Lick"


By Cari Martens

Make sure you know where your People Magazine has been. We’re seeing the next generation of food product advertising: lickable ads.

Welch’s Grape Juice brand is one of the first companies to work with First Flavor, a small, privately held company that has developed this technology.

I actually saw this ad just this morning while in a waiting room, and did a double take when I saw “Lick”…to think that someone else could have broken the seal. As a story in the Wall Street Journal says, it could just as easily become “ick.” Eeewwww, but still, adding scents and tastes to get your attention is a trend that we are seeing more and more. I am curious…who knows what the next lickable ad will be?

If this has whetted your appetite for grape juice, try Welch’s recipes!

For more innovations and insights, check out CultureWaves. And, take a look at a few of our other Hot & Cool Trends from CultureWavesâ„¢.

Have you seen an innovative product that will make our food lives more fun in the future? Let us know at Editor.


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