The Anti-Energy Drink

The Anti-Energy Drink

Food & Drink

The Anti-Energy Drink

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By Cari Martens

It’s being called the anti-energy drink, meant to induce “extreme relaxation.” Drank – yes, that’s as in past tense (pun intended). It’s a carbonated drink that has reportedly taken off in Texas, where they’ll do anything to deepen the drawl. It’s an interesting response to the rise in popularity for high energy drinks.

The beverage has melatonin, valerian root and rose hips, all meant to help reduce stress. It’s supposed to hit additional markets soon, so prepare to unwind.

For more innovations and insights, check out CultureWaves. And, take a look at a few of our other Hot & Cool Trends from CultureWavesâ„¢.

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