Wendy's to Expand in Mexico

Wendy's to Expand in Mexico

Food & Drink

Wendy's to Expand in Mexico

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By Tom Johnston for Meatingplace. Used by permission.

Wendy’s International Inc. has announced it will open dozens of new restaurants in the Mexican cities of Monterrey and Mexico City.

Under development agreements the company has signed, two new franchisees will build and operate more than 60 restaurants over the next seven years. The first of those is expected to open before year’s end.

Wendy’s existing franchisee, Wenco-Mexico S.A., currently operates 12 locations in the northern Mexico cities of Ciudad Juarez and Chihuahua. The new Mexico City franchise is an affiliate of gasoline and convenience store giant Corpogas S.C., and the new Monterrey franchise is chain-restaurant operator Grupo Refran.

“Mexico is an important market for the Wendy’s brand, and we are pleased to enter into these new franchise relationships,” Chief Operations Officer Dave Near said in a company statement. “These agreements are part of Wendy’s long-term plan to focus development efforts in specific key markets outside of the United States.”

Wendy’s operates more than 190 restaurants in the Latin America/Caribbean region in 14 markets.

Wendy’s international division also operates in the Asia/Pacific region where its most recent new international market, Malaysia, was announced late last year.

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