There’s no question McDonald’s has captured some ground(s) in its fight to steal a greater share of the coffee market from Starbucks.
Since McDonald’s launched their new specialty coffee drinks less than three years ago, Starbucks has taken its lumps…
â‹… The company announced the closing of 600 of its coffee shops
â‹… McDonald’s coffee outranked Starbucks in a Consumer Reports survey
â‹… Dunkin’ Donuts revealed that its coffee had also outscored Starbucks in a double-blind taste test conducted in 11 major cities across the USA
Now, in a depressed economy, McDonald’s and Dunkin’ are really putting the heat on Seattle-based Starbucks and its premium-priced specialty brews.
A new McDonald’s billboard has gone up near Starbucks headquarters with the headline: Four bucks is dumb. Ouch. Blog site Fast Food Facts notes that someone shelling out $4 for a daily cup of Joe could save more than $1,400 a year by trading down to Mickey D’s.
Dunkin’ Donuts has been touting its taste test victory in TV commercials that show cab drivers, auto mechanics, and assorted other hardhat-wearing Americans choosing its coffee in a head-to-head vs. Starbucks.
As highlighted in our Top Ten Food Trends for 2009, expect the coffee wars to rage on in the coming year.
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