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| April 16, 2008 • Volume 22, Number 8 • https://foodchannel.com |
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IN THIS EDITION
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Low Country Cooking Goes PrimetimeAs the recession looms, people continue to look for quality experiences to spend their eater-tainment dollars on. They may be looking for a blend of comfort food and fine dining that they can’t make at home. Low Country cuisine may be stepping in to fill that gap. Technically, the term “Low Country” refers to the geographic area along the coast of South Carolina and Georgia. But it’s becoming the preferred term to talk about the new southern cuisine that’s becoming more popular and refined. Chow.com highlighted Marcie Cohen Ferris’s book Matzo Ball Gumbo Marcie Cohen Ferris’s book Matzo Ball Gumbo in its recent article on a Southern Style Passover (http://www.chow.com/stories/11034). These restaurants are just a sample of fine-dining restaurants in the Low Country that are moving the cuisine forward:
Here are a few restaurants cashing in on various aspects of the Low Country wave:
Is a Burger King Whopper Bar Coming to a Strip Mall, Airport, or Casino Near You?Last month, Burger King (http://www.bk.com) announced plans to launch a new restaurant concept called The Whopper Bar. The main menu item will be, not surprisingly, the company’s signature sandwich, the Whopper. You can, of course, Have It Your Way® as the company’s tagline promises, but in the new concept, customers will actually see their sandwiches being made, in sort of a fast-casual open kitchen line format, allowing customers to have an employee add or omit ingredients as they wish. Customers could instead opt to visit the build-your-own bar and perform the magic themselves. Dubbed internally as the “Pimp My Whopper” bar, Russ Klein, Burger King’s president for global marketing, strategy and innovation, noted in an interview with the New York Times (http://www.nytimes.com/2008/03/29/business/29whopper.html?ref=dining), “My guess is, we’re not going to use that language on our menu board.” These new restaurants are designed to occupy less than 500 square feet, roughly 1/3 the size of the standard restaurant, allowing them access to nontraditional locations such as airports, food courts and strip malls. The company has no plans to abandon its familiar store setup though. Instead, BK is looking to use these new restaurants to expand where its traditional store setup wouldn’t work. And it’s looking to attract an increasingly younger, hipper demographic. The new design is being described as Starbucks-esque by some reviewers. More complete plans for the stores will be unveiled to franchisees in May, but you can check out a graphic representation of the new restaurant at our website, foodchannel.com (https://foodchannel.com/sections/2-Articles/stories/288-Burger-King-Unveils-Whopper-Bar). The company plans to open several stores by the end of 2008. |
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