TrendWire, May 21, 2008

TrendWire, May 21, 2008

Food & Drink

TrendWire, May 21, 2008



The Food Channel Trendwire
May 21, 2008 • Volume 22, Number 10 •

Have a Coke (Shirt) and a Smile!

Sure, you’ve probably seen recycled paper used in a million different ways, such as paper bags, copy paper, file folders, even stationery. But in honor of Earth Day, and our exponentially growing interest in eco-friendly products, Coca-Cola has developed a new line of T-shirts called Drink 2 Wear. The shirts are available at the Coke website ( and at Wal-Mart ( They let you proudly display environmentally friendly messages related, of course, to drinking their products. Sayings such as “Refresh, Recycle, Repeat,” “Don’t Hate Me Because I’m Plastic,” and “Rehash Your Trash” grace these T-shirts. But the most interesting thing about them is that they’re made in part from recycled Coke bottles. At least three 20-ounce plastic bottles go into each and every shirt, more for the larger sizes. The shirts are made from a 50/50 blend of organic cotton and polyester, woven from the recycled bottles. The shirts at Wal-Mart retail for $7.50, while those at the Coke website and Coke store at World of Coca-Cola in Atlanta, Ga., retail for more than $20.

Look at Coke’s website for more products made from recycled Coke materials, including jewelry made from glass Coke bottles, bags made from recycled billboards, and a coin purse woven from recycled labels. The website gives you the scoop on how many bottles are included in each specific item, so you can see just how green you can be. And remember, the Food Channel tracks trends such as the “greening” of food, and highlights them as part of its “Hot & Cool Trends from CultureWaves™” feature at

Aloe Vera Not Just for Sunburns

Aloe vera is the latest food in the Superfood trend, with more than 75 nutrients and 200 active compounds (20 minerals, 18 amino acids and 12 vitamins). In addition to its well-known moisturizing benefits (yes, this is the same plant you may rub on your body to relieve burns, itching and dry skin), studies are beginning to show that aloe has substantial benefits for the immune system, particularly in regulating digestive health and reducing inflammation. Many companies claim aloe helps with many health concerns, including aiding in weight loss, slowing the aging process, retarding tumor growth for cancer patients, and resisting opportunistic infections in HIV/AIDS patients. Research from UC Davis shows that adding aloe to vitamin supplements, notably vitamins C and B12, helps people more readily absorb and use the vitamins.

Many companies are adding aloe to their products in an attempt to create a new class of functional foods, or foods designed to have specific health benefits. Consumers can find aloe gel in drinks and increasingly in other foods in powdered formed. Products common in other countries are finding a market in this country, such as these:

Watch for other products coming to the U.S.A. soon, such as aloe yogurt (popular in Japan and parts of Europe) and aloe-filled cereal bars.


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