True Blue Sweets

True Blue Sweets

Food & Drink

True Blue Sweets


By Cari Martens

Let’s face it. Blue is just not a natural color in food. And yet we all love blue food (think blue M&M’s, for example!)

Food scientists have conceded that there are no natural food dyes of a blue color, and yet psychological research has concluded that blue is a relaxing color with a positive influence on mental and physical performance.

Now, a natural blue color for confectionery has been introduced, and we see how the Sensory Appeal Wave is evidence of how people are waking up to color.

A company called WILD now offers a non-artificial blue anthocyanin powder that meets the requirements and is still taken from natural raw ingredients. According to its news release, “Food and drink must be a feast for the eyes as well as the palate, meaning that how food products look plays a key role in their purchase. Consumers associate appealing colors with freshness, quality, and great taste. Natural products are increasingly in demand, and colorants derived from fruits and vegetables are especially popular.”

So, if you are blue, consider the sensory appeal of it all and smile!

For more innovations and insights, check out CultureWaves. And, take a look at a few of our other Hot & Cool Trends from CultureWavesâ„¢.

Have you seen an innovative product that will make our food lives more fun in the future? Let us know at Editor.


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