V8 Launches $1 Million Charity Initiative

V8 Launches $1 Million Charity Initiative

Food & Drink

V8 Launches $1 Million Charity Initiative


The makers of V8 have teamed up with Feeding America (formerly America’s Second Harvest) to make it easy for Americans to help neighbors in need during these troubled economic times. The vegetable juice brand will donate 30 million servings of nourishing fresh vegetables to local food banks across the country over the next six months and consumers can help simply by buying V8 products.

The program is called Make Every Serving Count. Each purchase of a V8 product during the promotion period will support the brand’s pledge to donate $1 million to Feeding America. Each dollar V8 donates to Feeding America’s National Produce Program can provide a full week’s worth of vegetables for a hungry American.

It’s estimated that 70 percent of American adults fall short of the daily recommendation for vegetables. This is especially true for the more than 35 million Americans who are food insecure, hungry or at risk of hunger.

Consumers can help the brand to exceed its million dollar goal by making a donation to Feeding America and by tagging its national bag. This interactive online activity allows people to create a personalized “tag,” place it in the produce bag on the V8 Web site and send it to friends and family to show support for the V8® Make Every Serving Countâ„¢ initiative.

For more information on the V8 Make Every Serving Count program, visit www.v8counts.com.

According to Feeding America – the largest domestic hunger-relief organization in the United States – one of the biggest struggles for the more than 35 million hungry Americans is having access to nutrient-rich foods, including high-quality fresh produce. In 2007, Feeding America established the National Produce Program to help provide nourishing fruits and vegetables to those in need. To learn more about Feeding America’s National Produce Program, visit FeedingAmerica.org.

Celebrity spokesman Nick Lachey helped kick off V8’s charitable effort. The program runs through February, 2009.

This message sponsored by V8.


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