We think people have mainstreamed sustainability. Unlike a year ago, when we were somewhat afraid to use the word, now it flows trippingly off the tongue. America in particular is just now learning how to be sustainable, and Americans are holding themselves responsible. They aren’t doing this to create an illusionâ€”there are a lot of â€˜green echoâ€™ people out there trying to make it look like they are green. In 2010 we’ll see people and companies becoming sustainable for authentic reasons; they are doing it to make a difference. After all, that’s what comes with understanding.
If we are going local and sustainable, some things are going to change. â€˜Nearbyâ€™ and â€˜hometownâ€™ may help clarify that â€˜localâ€™ designation. After all, how does a town like Las Vegas, that doesn’t really grow anything, offer local vegetables?
Packaging will be another key difference here. You’ll see more bamboo and biodegradable, and â€˜nude foodâ€™ that is more transparent with less packaging. Of course, it extends to the food itself as well. Eating local will be recognized as a sustainable way to eat. Eating seasonal and fresh is sustainable. Biodegradable packaging is sustainable. Grass fed beefâ€”something we predict you’ll see more of in 2010â€”is all about sustainability as well as flavor. We are assimilating sustainability and making it work for us instead of fighting it.
For Evidence, read:
Get Ready for Wine in Plastic Bottles
More Grass Fed Beef Beginning to Make it to the Menu
E-Paper Shelf Tags Hit the Market
Future Trend: Viewing the Food Mileage
Dining Gets Greener
New Zagat Guide Lists NYC Certified Green Restaurants
Carl’s Jr. Gets a Green Star
Domino Intros Carbon-Neutral Sugar Line
British Retaile Urges Shoppers to Dump Excess Packaging
Fill ‘Er Up for the Sake of the Planet