Coke Test Markets Milk with Bubbles

Coke Test Markets Milk with Bubbles

Food & Drink

Coke Test Markets Milk with Bubbles

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By Cari Martens

Got fizzy milk?

It will be coming to a grocery store near you, if test market sales go well for Coca-Cola’s new carbonated dairy beverage.

Going by the brand name Vio, the drink contains skimmed milk mixed with sparkling water, flavored with fruit and sweetened with cane sugar. It’s currently being tested in New York area natural food stores and delis. It sells for around $2.39.

According to Coke’s advertising claims, Vio tastes ‘like a birthday party for a polar bear.’ Available in four natural flavors—peach mango, berry, tropical colada, and citrus—the drink contains 26g of sugar per bottle. Vio was taste-tested by BevNET.com, a drink industry research site. Its verdict: ‘big on milk flavor and, as a result, it has a somewhat creamy body. It didn’t seem sweet until you consumed almost a whole bottle.’

The Vio experiment is part of a broader effort by Coke (dubbed ‘Project Life’) to develop more milk-based products.

If any of you New Yorkers out there get a chance to try it, let us know what you think.

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