"E-paper" Shelf Tags Hit the Market

"E-paper" Shelf Tags Hit the Market

Food & Drink

"E-paper" Shelf Tags Hit the Market

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By Cari Martens

New, more eco-friendly shelf tags may soon be coming to a supermarket or natural foods store near you. The new technology now available utilizes small LCD displays rather than paper labels.

Among the first to begin testing the new technology will be Seattle’s PCC natural foods stores.

According to web site TechFlash, the epaper technology was created by the UK’s ZBD Solutions. It enables retailers to change pricing or product information in real time, without having to print new paper tags. In addition to pricing information, the new electronic shelf tags can display inventory info, nutritional data, logos—even prices at competing stores.

The technology is already in use in Europe, where Italian supermarket giant SISA has it up and running in some of its stores.

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