While the idea of bringing your own mug to be refilled at the local coffee shop or convenience store may not be new, perhaps the way it’s been promoted needs to be rethought.
p(left caption). Photo: Phil Doyle/Sunday Star-Times
In the USA, this practice has been touted as a discount deal…a way to save a few centsâ€”especially if you buy a mug with the c-store’s logo on it.
The people in Nelson, New Zealand, are embracing the bring-your-own-container (BYOC) program as the environmentally friendly thing to do. The town wants to reduce the mountain of throw-away cups that end up in the landfill each year, and retailers such as Nelson’s CafÃ© are eagerly signing on.
New Zealanders are big carryout customers, too. The country ranks in the top ten of takeaway consumers per capita in the world, so a program like this could make a real difference.
Perhaps if America’s retailers appealed to our better/greener selves, more folks would get into the BYOC habit. And that would be a good thing.
For more insights and innovations check out neemee.com, the place to go for the latest observations in the World Thought Bank â€“ events, ideas, trends and more. Add your own thoughts about anything in life â€“ entertainment, design, technology, well-being and, yes, food. And, take a look at a few of our other Hot & Cool Trends.
Have you seen an innovative product that will make our food lives more fun in the future? Let us know at Editor.