Fill 'er Up for the Sake of the Planet

Fill 'er Up for the Sake of the Planet

Food & Drink

Fill 'er Up for the Sake of the Planet


By Cari Martens

While the idea of bringing your own mug to be refilled at the local coffee shop or convenience store may not be new, perhaps the way it’s been promoted needs to be rethought.

p(left caption). Photo: Phil Doyle/Sunday Star-Times

In the USA, this practice has been touted as a discount deal…a way to save a few cents—especially if you buy a mug with the c-store’s logo on it.

The people in Nelson, New Zealand, are embracing the bring-your-own-container (BYOC) program as the environmentally friendly thing to do. The town wants to reduce the mountain of throw-away cups that end up in the landfill each year, and retailers such as Nelson’s Café are eagerly signing on.

New Zealanders are big carryout customers, too. The country ranks in the top ten of takeaway consumers per capita in the world, so a program like this could make a real difference.

Perhaps if America’s retailers appealed to our better/greener selves, more folks would get into the BYOC habit. And that would be a good thing.

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