â€˜Tweet! Tweet! Good Eats on Third Street!â€™
So might begin a tweet from one of the many roving restaurant trucks wheeling around major U.S. cities these days. These taco trucks and rolling gourmet trailers seem to be multiplying by the day, and more and more often, their communication method of choice seems to be Twitter.
Want to know where the Kogi truck’s going to be today? If you’re a Twitter Follower, you simply check your cell phone and a tweet will tell you what street. Those 140-character messages (or “tweets”) tell you where to go and what’s today’s special. Might be grilled asparagus with yellow nectarines and sesame seeds. Or maybe kimchee quesadillas.
Kogi has quickly built a cultish following since their debut in November. Its pair of white trucks roams the streets of Los Angeles offering modestly priced casual cuisine described as Korean-Mexican fusion.
In April, a truck called Calbi BBQ made its grand opening on the Web and immediately started tweeting about its Korean tacos and burritosâ€”and its moving-target whereabouts.
The Yuri Truck, offering sushi rolls and rice bowls, just began tweeting about its stealth locations, and DonChowTacos.com was just launched this month with a Twitter announcement. It’s a rolling restaurant truck with Chinese-Mexican tamales and such.
Seems everyone’s all atwitter about these mobile ethnic eateries. When they’re ready for some good eats, people in the know just check their tweets.
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