Eating Local remains a much-talked-about trend and a stated goal of the environmentally conscious. Yet when you pick up a supermarket apple or head of lettuce today, it’s still hard to assess the item’s carbon footprint and how guilty or innocent you should feel for purchasing it.
How many miles has it traveled and how much fuel was consumed in its journey to your grocery store?
Packaging designer James Reynolds has a concept that would shed light on the information. His Far Foods design highlights both the products’ country of origin and the total transportation distance, using a style reminiscent of an airline boarding pass. Reynolds envisions the customer receipt carrying the data as well.
We discovered Reynolds’ creative concept on web site swiss-miss.com, a design blog and studio run by Tina Roth Eisenberg.
We’re not sure how soon or even if something like this will be coming to the U.S. (Call it a â€˜pre-emergingâ€™ trend.) How would a grocer feel about a label that revealed that an apple had traveled nearly 7,000 miles to get to his produce aisle?
Kudos to Mr. Reynolds. It’s certainly an intriguing idea worth considering.
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