Papa John's One-Day Online Blitz Pays Off

Papa John's One-Day Online Blitz Pays Off

Food & Drink

Papa John's One-Day Online Blitz Pays Off

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By Cari Martens

Papa John’s Pizza staged a one-day online ad blitz on a Friday last month that resulted in weekend sales that were up between 15-20% over a typical weekend, reported trade journal website Mediapost.com. Mobile orders also rose according to the pizza chain.

Hey, this Internet thing works!

The online display ads ran on MySpace, NHL.com, menupages.com and other entertainment, food, news, sports and gaming sites. The ads offered a free medium-sized pizza to anyone registering to receive Papa John’s promotional emails.

Pizza marketing has become increasingly tech-y in recent months. Pizza Hut now has a Facebook app that makes online ordering easier, while Domino’s has hooked up with TiVo for a system that lets customers respond to advertising and order pizzas via their set-top box. Papa John’s also has a Mobile Web app that allows wireless wizards to order pizzas on their smart phones.

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