Personality Profiling By Beer Brand Preference

Personality Profiling By Beer Brand Preference

Food & Drink

Personality Profiling By Beer Brand Preference


By Cari Martens

Advertisers have told us for years that the kind of car we drive, or brand of wristwatch we wear, or toothpaste we use says a lot about who we are.

Well, apparently, the kind of beer we drink can really paint a vivid portrait of our personality. And if you don’t drink any brewery beverage at all? Well, that tells a tale on you, too. Talk about profiling!

This latest psycho-study of beer drinkers comes to us from Mindset Media, a market research firm specializing in psychographics. Their findings were reported at length in a story by Beth Snyder Bulik for Advertising Age magazine.

Mindset interviewed more than 2,600 people online this summer and found specific personalities and mind-sets for more than half a dozen beer brands. Mindset Media Director-Research John Durant and his team discovered these nuggets:

â‹… Budweiser drinkers are sensible, grounded and practical, but don’t like authority. They can also be spontaneous and don’t often do much advance planning.

â‹… Bud Light consumers are not very careful, but respect authority. They can also have frat-boy personalities and are 48% more likely to play the lottery than the average person.

â‹… Corona people like to party, are energetic and extremely extroverted.

⋅ Heineken drinkers could be summed up as ‘posers’ who get high scores on self-esteem and low scores on modesty. This group is big on luxury products in general.

To check out the complete Ad Age article and see where your beer preference places you, click here.

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