A Bubba Bass Fish who sings from a plaque on the garage wall has helped garner more than 300,000 YouTube hits for McDonald’s in the last couple weeks, reports trade magazine Adweek.

It’s a pretty funny, if down and dirty, TV commercial promoting Mickey D’s Filet-o-Fish. The techno-driven music track and deadpan performances of the actors have made the spot a viral smash on the web.

McDonald’s traditionally ramps up the advertising for its fish sandwich during Lent, and often uses humor to promote it.

You can check out the crooning bass below. Enjoy.