â€˜Toast,â€™ a new restaurant in Navato, Calif., north of San Francisco, practically envelops its customers in a massive loaf of bread.
The eatery serves comfort food for breakfast, lunch and dinner, but, as the name of the place implies, Toast is all about the bread, and the dÃ©cor of the place doesn’t let you forget it.
Once inside Toast, you’re surrounded by a lighter shade of brown particleboard that’s perforated by a multitude of random-shaped holesâ€”kind of like homemade bread…lightly toasted. Everywhere. And it’s pretty cool-looking.
As described by Nico Saieh writing for the architectural website Arch Daily, all of Toast’s surfacesâ€”the walls, ceilings, and furnitureâ€”â€˜are wrapped in this bubbling, bread-like material.â€™ â€˜The image,â€™ says Saieh, â€˜is homey, warm as toast, sparkling as champagne.â€™
Designed by renowned architect Stanley Saitowitz, Toast features a brick pizza oven, an extensive beer and wine selection, espresso bar, fireplace and outdoor seating.
In these tough economic times, restaurateurs are looking for any edge they can come up with. Toast, it seems, is putting a lot of its chips on dÃ©cor and atmosphere. But, of course, the food’s got to be good, too. Because if it’s not, Toast will soon be…toast.
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