The Value Wars have gone to new lengths â€” literally. Fifty Carl’s Jr. restaurants in Southern California and 50 Hardee’s units in Indiana are testing a foot-long sandwich, featuring three cheeseburgers in a row on one long bun. Now that’s something to chew on.
The elongated cheeseburger is being promoted as a foot-long sandwich in the two states. Carl’s Jr./Hardee’s is the same chain that introduced the world to the 1,400-calorie Monster Burger and the Monster Breakfast Sandwich, with 47 grams of fat.
The move comes at a time fast-food chains are focused on concocting more items intriguingly low in price but large in size. This summer, there’s serious foot-long-on-the-cheap mania.
The Carl’s foot-long fetches $4 without lettuce and tomatoes, $4.50 with.
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