A Seedy New Seasoning Is Born

A Seedy New Seasoning Is Born

Food & Drink

A Seedy New Seasoning Is Born

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By Cari Martens

If you’re one of those people who just loves the flavor of the popular ‘Everything’ Bagel, then you might want to try one of the newest seasoning products on the market today: Bagel Spice.

Its makers at BagelSpice.com describe the seasoning as a ‘delicious accompaniment to a variety of savory dishes.’ But what is Bagel Spice? Well, it’s loaded up with all the stuff that goes on the everything bagel: poppy seeds, caraway seeds, sesame seeds, minced garlic, minced onion, and more. But it’s salt-free, gluten-free and has no sugar.

Moment of inspiration

The Food Channel visited with the creator of Bagel Spice, Bechara Jaoudeh, who told us he got his inspiration in a shopping mall one day when he watched a man eating a bagel. Jaoudeh says the guy took his everything bagel out of its wrapper, separated the two halves to expose the cream cheese, and began shaking the wrapper over the bagel to get all the spices that had fallen off in the wrapper to land in the cream cheese.

Jaoudeh decided that no one should have to go to so much trouble to enjoy a bagel. So he invented a new bagel condiment and called it Bagel Spice. Funny thing is, once he had perfected his ‘gourmet spice,’ he discovered it was more than a topping for bagels. Initially he tried it with cream cheese and hummus—stuff you would typically spread on a bagel. Then, he says, one morning he tried it on fried eggs and found that it “tasted amazing.”

Soon his customers took the experimentation even further, sprinkling it on salads, mashed potatoes, meats, and spreads—and reported back to Jaoudeh with their creations, some of which are featured on the Bagel Spice web site.

Bechara Jaoudeh, founder of Bagel Spice

What began as a hobby for Jaoudeh in December, 2009, has turned into a nice little business. He still touches every bottle himself, he says, leasing a spice factory for use on Mondays, when it would normally be shut down. He hopes to commercialize Bagel Spice further someday if sales continue to climb. It’s currently sold only on the Internet for $4.99 a jar which includes shipping, but Jaoudeh hopes to get the product into retail outlets like Whole Foods and other specialty stores in the next 2-3 months.

So far, Bagel Spice has been marketed primarily using social media, such as Twitter and Facebook, and through participation in special events in the Philadelphia area.

The Bagel Spice web site features photos of the product sprinkled on eggs sunny side up (Jaoudeh’s favorite), as well as Bagel Spice Chicken, bagel garlic bread, even Bagel Spice encrusted salmon.

It appears you can use this ‘everything bagel’ spice on just about…everything.

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