Bruster’s Real Ice Cream, one of the country’s leading premium ice cream retail franchises, is launching a new spring promotion, “Real Moments.” It’s an online photo contest and kicks off April 1.

Bruster’s is challenging fans to capture their favorite ice cream moments for a chance to win exciting digital photo or video equipment, or a free Bruster’s Blast, featuring M&M’S, SNICKERS, or TWIX brand candies.

Consumers can upload photos taken with Bruster’s Real Ice Cream to the Contests tab on the Bruster’s Facebook fan page www.facebook.com/brustersrealicecream between April 1 and April 30, 2010. Voting for fan favorites will be open to the public from May 1 through May 14, and winners will be announced May 17, 2010.

‘At the corporate level, we are committed to helping our stores drive excitement about Bruster’s Real Ice Cream,’ said Kim Piper, Vice President of Marketing. ‘This photo contest is an opportunity for fans in any market to express their passion for Bruster’s via our Facebook fan page, ultimately personifying the Bruster’s experience.’

Complete rules for the Bruster’s Real Ice Cream online photo contest will be posted April 1, 2010, to www.brusters.com and www.facebook.com/brustersrealicecream.

Based in Bridgewater, Pa., Bruster’s Real Ice Cream is ranked one of the country’s leading franchise chains with more than 240 locations in 18 northeastern, mid-Atlantic and southeastern states. Bruster’s has more than 140 recipes of real ice cream – with nearly 40 fresh flavors available at any one time. Products are made fresh at each location, including: ice cream, waffle cones, sorbet, Italian Ice, Blasts, milkshakes, sundaes, and ice cream cakes and pies. Flavors vary by store and include seasonal product favorites, such as strawberry shortcakes and hot apple dumplings. For locations, you may visit http://www.brusters.com. For franchise information, you can call Lori Molnar at 724-774-4250 ext. 109.