Chef, TV personality and best-selling author Jamie Oliver will take on the issues of obesity, heart disease and diabetes in a new TV series, â€˜Jamie Oliver’s Food Revolution,â€™ debuting March 26 on ABC TV.
The British chef will invite viewers to take a stand and change the way America eats, in home kitchens, schools and workplaces. In promos for the new series, which aired during the recent Oscars telecast, it is noted that in our nation’s children are the first generation not expected to live as long as their parents.
Oliver hopes to alter that dire forecast. In the new series, he will bring his brand of food passion to Huntington, West Virginia, a city that has been called â€˜the unhealthiest city in America,â€™ to start his new cooking initiative. He hopes to help get Huntington off that list and start a chain reaction of positive change across the country.
Oliver says, “The time is right for people to rediscover the sense of pride, satisfaction and fun you can get from cooking for the people you love. There’s an incredible community in Huntington, and I want this experience to be a celebration of what we can achieve when people come together. I want to prove that turning around the epidemic of obesity and bad health doesn’t have to be boring or dull in the slightest. Wonderful stories will unfold in Huntington, and hopefully this will inspire the rest of the States.”
The series hopes to show how, in just a few months, Oliver tried to transform Huntington, and make it a template for the rest of the country. He’s working to get people of all ages to eat more balanced meals and cook with fresh ingredients, not only at schools, but also homes, workplaces and even restaurants.
The series is loosely based on Oliver’s U.K. series, â€˜Jamie’s Ministry of Foodâ€™ and â€˜Jamie’s School Dinners,â€™ which saw his grassroots effort improve the school lunches in communities there. â€˜Dinnersâ€™ resulted in a total overhaul of the school lunch program in the U.K.
For more insights and innovations check out CultureWavesÂ®, the place to go for the latest observations in the World Thought Bank â€“ events, ideas, trends and more. Add your own thoughts about anything in life â€“ entertainment, design, technology, well-being and, yes, food. And, take a look at a few of our other Hot & Cool Trends.
Have you seen an innovative product that will impact our food lives in the future? Let us know at Editor.