KFC Double Down Campaign Raises Awareness — and Hackles

KFC Double Down Campaign Raises Awareness — and Hackles

Food & Drink

KFC Double Down Campaign Raises Awareness — and Hackles

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KFC is doubling down on its promo across college coeds’ backsides. The world’s largest chicken chain is putting yet more college women — at three more universities — into sweatpants with “Double Down” emblazoned across their rear ends.

Double Down is KFC’s new male-targeted sandwich that uses chicken patties as buns.

KFC’s newest Double Down “ambassadors,” found through a competition on its Facebook page, will be paid $500 each to wear the pants and hand out $5 KFC coupons for a day at Colorado State University in Fort Collins, Colo.; Indiana University in Bloomington, Ind.; and James Madison University in Harrisonburg, Va.

 

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