Qdoba Adds Music to Its Mex

Qdoba Adds Music to Its Mex

Food & Drink

Qdoba Adds Music to Its Mex


By Cari Martens

Qdoba Mexican Grill has announced that the chain is adding an interactive music component to its online brand experience through a new partnership with Muzak.

No, we’re not talking about Mariachi bands.

Muzak, a leading provider of music and sensory branding services for businesses, is known, perhaps unfairly, as the company that brought us ‘elevator music.’ The partnership between Qdoba and Muzak will be much more contemporary and innovative, however. Check the Qdoba Web site, it’s pretty hip. Looks like something you’d see at rollingstone.com, SPIN magazine or iTunes.

Qdoba’s new Web player, developed by Muzak, integrates social media aspects by allowing users to share their favorite songs or artists on Facebook and Twitter, read about monthly featured artists, purchase songs, and embed the player on their personal Web sites. Qdoba customers can earn free music downloads from the new site, available through its eClub, Loyalty Card program, and from restaurant purchases and other promotions.

‘We look forward to continuing to build our relationship with Muzak and hope that we can work with their team to add additional capabilities to our music player and further our brand experience to our customers in the future,” Karen Guido, Qdoba vice president of marketing, told QSR Magazine.

I still think it would be fun to download a cool new version of ‘La Cucaracha.’

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