SNA Show Preview: National Dairy Council Teams Up with the NFL for Nutrition and Physical Activity Program

SNA Show Preview: National Dairy Council Teams Up with the NFL for Nutrition and Physical Activity Program

Food & Drink

SNA Show Preview: National Dairy Council Teams Up with the NFL for Nutrition and Physical Activity Program


The National Dairy Council is excited to promote its Fuel Up to Play 60 program at this year’s School Nutrition Association Annual National Conference in Dallas.

Fuel Up to Play 60 is a free, in-school initiative addressing childhood obesity. Linked to nutrient-poor, or “junk food” diets and not getting enough daily physical activity, childhood obesity has reached epidemic proportions in the U.S.

Fuel Up to Play 60 empowers youth, Grades 4 -10, to take an active role in making healthy eating and physical activity changes for themselves, their classmates and their school.

The program, provided by National Dairy Council® (NDC) and the National Football League (NFL) in collaboration with the United States Department of Agriculture, included youth input to assure it was on-target to appeal directly to kids. The program’s design allows youth and schools to determine which tools and resources best help meet each school’s wellness goals and features easy enrollment and step-by-step guidance for adults and students. It’s structured so the entire school community can participate in order to create sustainable healthy behavior change.

‘Fuel Up’ Rally on Monday with Tashard Choice of the NFL’s Dallas Cowboys—and the Dallas Cowboy Cheerleaders

Running Back Tashard Choice will be on hand Monday, July 12, at the NDC booth (#1101), along with the Dallas Cowboys Cheerleaders for a rally to help promote Fuel Up and Play 60. The rally will begin in the morning, before the exhibits are open.

SNA Members play a crucial role in the fight against childhood obesity

Roberto Garza of the NFL’s Chicago Bears helps kids get involved in the program

The expertise and guidance of school nutrition professionals is vital to help engage and empower students to “fuel up” with the nutrient-rich foods they often lack – low-fat and fat-free milk and milk products, fruits, vegetables and whole grains – and “get up and play” for 60 minutes daily. The school environment is critical in teaching healthy habits because meals and snacks consumed at school provide one-third to 50 percent of a student’s daily nutritional needs.

School foodservice pros play an indispensible role of working with students and other adult stakeholders to understand and get involved in the nutrition program. For a free School Wellness Enrollment Kit, you can click here.

School Nutrition Association (SNA) Members can earn Continuing Education Units (CEU’s) for a variety of Fuel Up to Play 60 activities. You can click here for more information.

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See Photos from the show on our Food Channel Facebook page here.

The National Dairy Council is a sponsor of The Food Channel’s coverage of the School Nutrition Association Annual National Conference.

Click links below for other SNA Conference coverage
Video: Highlights from the School Nutrition Association’s Annual National Convention
Video: Ellie Krieger’s Advice for SNA
Video: White House Food Blogger Offers Tip on The First Lady
Top Ten Things Seen at the School Nutrition Association Conference
Nancy Rice Named 2010-2011 President of SNA
SNA Closing Session:Passing the Torch, Looking to the Future
Passion, Pride and Politics
Fairfax County Named School District of the Year
School Nutrition Pros Descend on Dallas Exhibit Hall
SNA Conference Opens with Guest from The White House
SNA Conference to Focus on Healthy Food Trends in School Meals
National Dairy Council promotes “Fuel Up and Play 60”
Michael Foods touts colorful promo, new products
Pinnacle Foods helps schools to juggle nutrition, fun, and flavor
Advance Food Company reduces sodium in its top-selling CN products

ANC 2010 Coverage Sponsored By:


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