Target Eliminates Farm-Raised Salmon from All Its Stores

Target Eliminates Farm-Raised Salmon from All Its Stores

Food & Drink

Target Eliminates Farm-Raised Salmon from All Its Stores

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By Cari Martens

Retail giant Target has announced that it has eliminated all farmed salmon from its fresh, frozen, and smoked seafood offerings in its retail stores nationwide. This announcement includes Target-owned brands—Archer Farms and Market Pantry—and national brands. All salmon sold under Target owned brands will now be wild-caught Alaskan salmon, the retailer says. Additionally, sushi featuring farm-raised salmon sold at Target will complete its transition to wild-caught salmon by the end of 2010.

Target will now sell only wild-caught salmon.

Working in consultation with California’s Monterey Bay Aquarium, Target said it’s taking this important step to ensure that its salmon offerings are sourced in a sustainable way that helps to preserve abundance, species health and doesn’t harm local habitats.

Many salmon farms impact the environment in numerous ways—pollution, chemicals, parasites and non-native farmed fish that escape from salmon farms all affect the natural habitat and the native salmon in the surrounding areas. Wild-caught salmon from Alaska is considered a “Best Choice” by the Monterey Bay Aquarium and is certified as sustainable to the standard of the Marine Stewardship Council (MSC). Alaskan salmon is among the most intensively managed species in the world, with excellent monitoring of both the fish populations and the fishery.

‘Target’s decision to source sustainable wild-caught salmon, instead of farmed, will have a real impact in the marketplace, and ultimately, on the health of our oceans,’ said Julie Packard, executive director of the Monterey Bay Aquarium. ‘Increasing the demand for seafood from ocean-friendly sources, like this Monterey Bay Aquarium ‘Best Choice,’ charts us on a course not only to protect our oceans, but to improve fishing and fish-farming practices around the world.’

This major step taken by the nation’s second largest discount retailer is another indication that the issue of seafood sustainability remains a hot-button concern for retailers and consumers alike, as we have noted on several occasions. We expect to see more news on this front in the months and years ahead.

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