Meredith, Hearst Create New Print Mags from Food Websites

Meredith, Hearst Create New Print Mags from Food Websites

Food & Drink

Meredith, Hearst Create New Print Mags from Food Websites

By

By Cari Martens

In a reverse of what’s typically happening in the media publishing business these days, media powerhouses Meredith and Hearst are creating print versions of previously web-only properties.

Meredith printed and published one issue tied to its social net recipes site Mixing Bowl last year, and has just published a second issue with plans to print more on a continuing basis.

As reported in a story in The Guardian, the food category seems to be a prime area for a renewed print focus, with consumers staying home more to entertain as the economy continues its sluggish recovery.

In another example, Hearst has created a ‘bookazine’ titled Light & Delish, which came from its online cooking site Delish. Bookazines, priced around $9.99 each, are more like books than magazines, but with ads.

Most of the recipes in Light & Delish are user generated, which helps to reduce costs. The print pub is expected to become a regular series.

For more insights and innovations check out CultureWaves®, the place to go for the latest observations in the World Thought Bank – events, ideas, trends and more. Add your own thoughts about anything in life – entertainment, design, technology, well-being and, yes, food. And, take a look at a few of our other Hot & Cool Trends.

Have you seen an innovative product that will impact our food lives in the future? Let us know at Editor.

More

More TFC
Home