In a reverse of what’s typically happening in the media publishing business these days, media powerhouses Meredith and Hearst are creating print versions of previously web-only properties.
Meredith printed and published one issue tied to its social net recipes site Mixing Bowl last year, and has just published a second issue with plans to print more on a continuing basis.
As reported in a story in The Guardian, the food category seems to be a prime area for a renewed print focus, with consumers staying home more to entertain as the economy continues its sluggish recovery.
In another example, Hearst has created a â€˜bookazineâ€™ titled Light & Delish, which came from its online cooking site Delish. Bookazines, priced around $9.99 each, are more like books than magazines, but with ads.
Most of the recipes in Light & Delish are user generated, which helps to reduce costs. The print pub is expected to become a regular series.
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