Tofurky Becoming a Thanksgiving Tradition with Vegetarians

Tofurky Becoming a Thanksgiving Tradition with Vegetarians

Food & Drink

Tofurky Becoming a Thanksgiving Tradition with Vegetarians

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Back in the last century (pre-2000s), vegetarians and vegans often felt kind of like a fifth wheel when certain holidays were celebrated at the dinner table, especially Thanksgiving and Christmas. While the typical Thanksgiving feast features an abundance of vegetable side dishes, the turkey and gravy remain the stars of the celebration, which left the meatless feeling like second class citizens.

That all changed a few years ago with the introduction of products such as the Tofurky Roast, a faux turkey product made from a blend of wheat protein and organic tofu.

Filled with wild rice and whole wheat bread crumb stuffing, the Tofurky Roast carves like and sort of tastes like turkey.

Tofurky was launched in 1995 and its sales have grown each year. By the turn of the Millennium it had become widely known and appreciated by non-carnivores—and by thankful Thanksgiving hosts who didn’t want to shortchange Cousin Angie the Veggie.

In November-December, 2009, more than 300,000 Tofurky Roasts were sold, and the company, Turtle Island Foods, says it expects to sell close to 400,000 or more this holiday season.

Let them eat cake, too          

This Thanksgiving, the folks from Tofurky have teamed up with Amy’s Kitchen to offer dessert as part of the holiday package. An Amy’s Vegan Organic Chocolate Cake is now part of the bundled Tofurky Vegetarian Feast, which also includes the two pound stuffed Tofurky Roast, a 14 oz. Savory “Giblet” Gravy, and a Tofurky Jurky Wishstix (the vegan version of a wishbone). As with all Tofurky products, the Feast is 100% vegan.

“We are tremendously excited to include this delicious dessert in this year’s Tofurky Feast,” stated Seth Tibbott, President of Turtle Island Foods, “since many traditional desserts contain ingredients that vegans are unable to enjoy. This cake contains no eggs or milk products yet was devoured by our omnivorous taste panel.”

In a related story, The Wedge Co-op, a Minneapolis natural food co-op grocery with more than 14,000 members, pardoned a Thanksgiving Tofurky from its shelves this week. The ceremony was attended by a handful of staffers, who looked on as the 1.5 lb. roast was spared from Twin Cities dining room tables for the remainder of its natural shelf life. The Tofurky will not, however, be sent to Disney World as have some of the live turkeys pardoned by U.S. presidents in recent years.

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