Here’s something worth tweeting about. The folks who brought you the 140-characters-or-less messaging platform now bring you fine wines from Napa.
That’s right. You can now buy Twitter Wine. Now they don’t actually call it that; it goes by the name of Fledgling by Twitter, Inc.
The vintner venture, called The Fledgling Initiative, is a joint project between Twitter, Inc. and Crushpad, a winery-for-hire facility in Napa Valley, Calif., that allows groups to produce their own wines. Two wines have been introduced so far—a Pinot Noir and a Chardonnay, which will sell for $25 per bottle.
The initiative is part philanthropic; $5 of each bottle sold will go to Room to Read , a nonprofit group dedicated extending literacy and educational opportunities to children in developing nations. The first cases of Fledgling sold will help promote literacy in Uttarakhand, India.
“The Fledgling Initiative is bringing together three innovative organizations to support global education. Our success means children’s lives will be changed across Asia and Africa through experiencing their first library and books in their own language,” says John Wood, founder of Room to Read, on the Fledgling Wine Web site. You can learn more about it there.
Of course, you can also follow the Fledgling adventure on Twitter.
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