In celebration of National Lemonade Day on August 20, New Leaf Brands will be giving away free lemonade to winners of its “When Life Gives You Lemons…” contest.

Right now, the beverage brand is inviting Facebook fans and Twitter followers to share stories about how they make life “sweeter” for someone else. Winners of the “When Life Gives You Lemons, New Leaf Gives You Lemonade” contest will be selected to receive free cases of lemonade. The deadline to enter is this Friday, August 20, and winners will be announced throughout that day, National Lemonade Day. (So there’s still time to enter and win.)

Founded in 2004, New Leaf says they’re “passionately devoted to providing beverages that deliver a superior taste experience,” which is why the company claims to be known as the “Official Beverage of Taste.” New Leaf’s lemonades are available in four all-natural flavors – Strawberry, Black Cherry, Homemade Lemonade and “The Tiger,” which is half homemade lemonade and half iced tea. All are sweetened with 100% pure organic cane sugar and contain 10% real fruit juice.

“The goal of our contest is to give more people the opportunity to enjoy New Leaf’s superior-tasting lemonades,” said Eric Skae, founder and CEO of New Leaf Brands. “This is also a great way to connect with our consumers, who inspire us every day.”