This is one of The Food Channel’s Top 10 Food Trends for 2012, based on research conducted in conjunction with CultureWaves®, the International Food Futurists® and Mintel International. For the full list, click here.
The changing scene for campus cuisine. It used to be that college students lived on Ramen Noodles and other inexpensive food that provided some sustenance without breaking the nearly nonexistent budget. Things have become much more complicated, and we expect it to continue in that direction.
Campus “cuisine” has now become part of the “clockless” world, where grocery stores are in student unions and you can charge food against your student account. Colleges have been forced to provide a wide-ranging food experience for the younger generation, who expect more out of what they put in their bodies than previous generations. Read more.
Today’s students demand many more options. Sure, they still love their pizza and love to order it with their smart phones. But they’re much more choosey about what they’ll eat. They want it whenever they want it, and their selectivity goes well beyond the demand for vegetarian or vegan choices.
Many students place a high priority on environmental issues—and they want their food choices to reflect that concern, whether it be in things like cage-free eggs, free-range chickens, or animals that were treated humanely on their way to our dinner plates.
Of course they still want it all to taste good. We don’t see that changing anytime soon.
CultureWaves® connections: Clockless, Deity Complex
For further evidence read: