After more than forty years on the air, ABC’s All My Children series ended its run last week. The classic soap opera has been replaced in the afternoon time slot by, what else, another food-related show.
Calling itself a new “lifestyle” show, The Chew has a cast that includes three chefs. The primary topic of discussion will be the stuff that’s in your refrigerator.
The show stars Mario Batali, Michael Symon, Carla Hall, Clinton Kelly and Daphne Oz.
Batali is co-owner of 17 restaurants across the country, including his flagship New York City restaurant Babbo. He has hosted a variety of television shows for Food Network, including Ciao America and Molto Mario. Batali is also the author of eight cookbooks.
Michael Symon is a star of the Food Network series Iron Chef America. Symon is the owner of five restaurants, including the critically-acclaimed Lola and Lolita, cornerstones of his hometown’s dining scene in Cleveland, OH.
Carla Hill is best known as a competitor on Bravo’s Top Chef. She is the owner of Alchemy by Carla Hall, an artisan cookie company that specializes in creating sweet and savory “petite bites of love.”
Daphne Oz has written a national bestseller The Dorm Room Diet, sharing the healthy lifestyle plan she developed at school that helped her permanently shed thirty pounds. She also helped to found HealthCorps, a non-profit organization that equips teenagers with educational information in the areas of nutrition, exercise and stress management. She is the daughter of TV’s Doctor Oz, by the way.
Clinton Kelly will cover the “style” part of the lifestyle show. He has hosted the TLC series What Not to Wear.
The fact is, food-related shows are proliferating as never before, expanding and splintering into a variety of food genres from traditional stand-and-stir cooking shows, to reality series, chef competitions, and at least 11 shows just about cake and/or cupcakes.
Food shows are sprouting not only in the expected places like the Food Network and its sibling, Cooking Channel, but on TLC, Discovery, Outdoor, Spike and ABC. Americans’ growing interest in food is generating a smorgasbord of culinary programming in just about every time slot. Last month, Food Network tied its own ratings record, according to Nielsen Media Research, and had more male viewers than ever before. Both statistics have been trending higher since 2009.
In case you were wondering, ABC’s Hell’s Kitchen prime time series garners the highest ad revenue, averaging $125,000 per 30-second spot.
The Chew is off to a good start, ratings wise. Its first episodes are have outperformed the 2010-2011 season average for All My Children.
And, as we all know, in the TV industry, if a show does well in the ratings, there will be many copycats to follow.
For more insights and innovations check out CultureWaves®, the place to go for the latest observations in the World Thought Bank – events, ideas, trends and more. Add your own thoughts about anything in life – entertainment, design, technology, well-being and, yes, food trends. And, take a look at a few of our other Hot & Cool Food Trends.