Creators of Angry Birds Hatch Plans for Egg-Centric Cookbook

Creators of Angry Birds Hatch Plans for Egg-Centric Cookbook

Food & Drink

Creators of Angry Birds Hatch Plans for Egg-Centric Cookbook

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If you’re one of the millions who play the occasional round of the Angry Birds video game, or has bought an Angry Birds t-shirt or plush toy, you soon will have a new way to infuse cash into the high-flying franchise.

Rovio, the company behind the wildly popular game, has unveiled plans for an Angry Birds cookbook. Peter Vesterbacka, Rovio’s head of marketing and business development, recently announced the book deal at the Open Mobile Summit in London. Vesterbacka said Rovio’s Angry Birds cookbook will be targeted at families and include mostly egg-based recipes.

In the Angry Birds game, eggs are what the ticked-off flock strives to capture back from the evil green pigs.

The egg-centric recipe collection will be self-published in book form and as an ebook app and will sold through retailers such as Amazon, Apple, and Barnes & Noble.

The Angry Birds franchise enjoys immense popularity today, logging more than 1 billion hours of gaming usage in the U.S., and selling upwards of 3 million plush toys and 30 million t-shirts. Now Rovio is seeking to position Angry Birds as an entertainment brand. Vesterbacka has even mentioned the possibility of making a feature-length film.

From our standpoint, the cookbook idea sounds pretty gimmicky. But, coupled with the renewed interest in eggs after the USDA upgraded their nutrition index, the Rovio people just may have another hit on their hands. Maybe it will even spark a new food trend: video game themed cookbooks and restaurants. Perhaps a chain of hole-in-the wall diners based upon the Grand Theft Auto game series, or sports bars tied to the Madden NFL video game. The mind boggles.

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