Taco Bell Sends Love to Those Who “Like”
Beginning February 10, Taco Bell launched the world’s largest free taco offer on Facebook, with the opportunity to thank each of its fans with a free Crunchy Seasoned Beef Taco. The online offer is only available to Facebook members who “Like” the Taco Bell page, allowing each fan access to print the coupon.
“Throughout the beef class action lawsuit, the response and enthusiasm from our Facebook community has been overwhelmingly positive,” said Greg Creed, Chief Executive Officer, Taco Bell. “We found it only fitting to reward these 5.4 million fans and a friend with a free taco. It’s our way of saying thanks for their loyalty and support.”
The offer will be supported by simple image and text-based ads on Facebook to drive awareness and coupon downloads. The Facebook ad features the brand’s sauce packet emblazoned with “Thumbs up to you Friend!” The copy reads: “Thanks so much for your support! What’s not to “Like” about a free taco?”
As part of its commitment to setting the record straight, the company launched a nationwide advertising campaign on January 28 to share the truth about its seasoned beef. The company placed full page ads in national publications, launched a YouTube video and supported it with an online campaign on Google, Yahoo!, YouTube and other search engines and social media networks.