Legal Sea Foods, headquartered in Boston, has participated in Share Our Strength’s Dine Out For No Kid Hungry™ since it began in 2008. In the past three years, the company has raised more than $64,000 to support Share Our Strength’s No Kid Hungry® Campaign to end childhood hunger in America. They did it by donating 100 percent of the sales of its Boston Cream Pie during the program’s promotional period each September. “We selected the Boston Cream Pie because it’s a signature menu item for us and one we thought would best resonate with the promotion,” said Dana Madigan, director of operations for Legal Sea Foods.
“Corporate philanthropy is part of our DNA and, as a company known for having family-friendly restaurants, it’s our privilege to support Share Our Strength’s Dine Out For No Kid Hungry these past three years,” added Madigan. “We consider ourselves truly fortunate to be able to help end childhood hunger in America in a significant way.”
The company’s good fortune hit a new high last year when Legal Sea Foods won a trip to the Restaurant Trade Program of the 2011 Food & Wine Classic in Aspen for being among the thousands of restaurants that submitted their raised funds by January 15, 2011. The company was selected in a random drawing to receive the prize which was provided by American Express as an incentive for restaurants to participate in Dine Out For No Kid Hungry and send in their donations in time for Share Our Strength to use the funds to support work in 2011. Madigan and Legal Sea Foods culinary director, Kevin Watson, attended the Restaurant Trade Program this June and enjoyed access to seminars, power lunches and cooking demonstrations where they gained knowledge and inspiration for both front-of-the-house and back-of-the-house operations.
“We can’t end childhood hunger alone,” said Debbie Shore, co-founder of Share our Strength. “We need the continued support of thousands of restaurants like Legal Sea Foods, dedicated partners like American Express and their millions of customers to get us there. We can’t thank them enough for their support of Dine Out For No Kid Hungry and our work to make sure no child in American grows up hungry.”
Share Our Strength is actively recruiting for the 2011 Dine Out For No Kid Hungry. Interested restaurants can learn more about the program and register at www.DineOutForNoKidHungry.org.
About Share Our Strength®
Share Our Strength®, a national nonprofit, is ending childhood hunger in America by connecting children with the nutritious food they need to lead healthy, active lives. Through its No Kid Hungry® Campaign—a national effort to end childhood hunger in America by 2015—Share Our Strength ensures children in need are enrolled in effective federal nutrition programs; invests in community organizations fighting hunger; teaches families how to cook healthy, affordable meals; and builds public-private partnerships to end childhood hunger, at the state and city level. Working closely with the culinary industry and relying on the strength of its volunteers, Share Our Strength hosts innovative culinary fundraising events and develops pioneering cause marketing campaigns that support No Kid Hungry. Visit Strength.org to get involved.
About Share Our Strength’s Dine Out For No Kid Hungry™
Share Our Strength’s Dine Out For No Kid Hungry™ is a national event that brings together thousands of restaurants and millions of consumers to help make sure no child in America grows up hungry. From September 18-24, 2011, participating restaurants raise funds in a variety of ways to support the No Kid Hungry® Campaign, Share Our Strength’s® national effort to end childhood hunger in America by 2015. Share Our Strength’s Dine Out For No Kid Hungry is nationally sponsored by Sysco, American Express, Ecolab, USA TODAY and the National Restaurant Association. Visit DineOutForNoKidHungry.org.
