Nathan’s Famous Invades the Snack Aisle

Nathan’s Famous Invades the Snack Aisle

Food & Drink

Nathan’s Famous Invades the Snack Aisle


Nathan’s Famous, legendary for its hot dogs—not to mention its Fourth of July hot dog eating contest on Coney Island—is bringing its brand to a grocery store aisle near you.

Teaming up with food manufacturer Inventure Foods, the popular Nathan’s restaurant brand name will be emblazoned on a new line of snacks that will be available at supermarkets, vending and convenience store retailers this fall.

The Nathan’s Famous snacks will offer ready-to-eat snacks that replicate the tastes found within Nathan’s popular restaurant menu. Snacks under the Nathan’s brand will include Cheddar Cheese, Chili Cheese and Honey Mustard flavored Crunchy Crinkle Fries. The snacks will be available in 2- to 3.5-oz. bags and a 1.25-oz. single-serve size.

“We’re excited to partner with Inventure Foods to see our brand extend into the snack chip aisle,” said Wayne Norbitz, president and COO of Nathan’s Famous. “Inventure Foods has demonstrated a unique ability to translate popular restaurant menu items into incredibly delicious snack foods. We’re looking forward to a taste experience that is Nathan’s to the core.”

Nathan’s Famous began as a single restaurant in Coney Island, Brooklyn in 1916. Today, Nathan’s has grown to become an international brand reaching millions of customers through traditional and captive-market restaurant operations, a branded product program introduced throughout the foodservice industry, and packaged products sold in supermarkets. Nathan’s hot dogs are marketed and sold in more than 40,000 locations worldwide, including more than 30,000 retail locations and more than 10,000 food service outlets. Nathan’s products are sold in all 50 states and six foreign countries.

This is not the first incidence of Inventure Foods translating a popular restaurant menu item into ready-to-eat snacks. The company has previously launched T.G.I. Friday’s® and BURGER KING™ chips and Jamba™ All-Natural smoothie kits.

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