When you pull your car into a parking garage and grab your ticket from the machine, do you usually stash the ticket in between your lips for a few moments as you look for a place to park?
Apparently the folks from Wrigley believe that many of you do. The brand recently launched an introductory campaign for its Extra Polar Fresh professional chewing gum that included coating a thin layer of mint flavor on the parking ticket so these drivers could get a taste of the gum.
We found out about it at website PSFK.com.
The campaign was created by ad agency BBDO in Germany. You can watch and see how the concept was promoted in the video below.
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