When you pull your car into a parking garage and grab your ticket from the machine, do you usually stash the ticket in between your lips for a few moments as you look for a place to park?
Apparently the folks from Wrigley believe that many of you do. The brand recently launched an introductory campaign for its Extra Polar Fresh professional chewing gum that included coating a thin layer of mint flavor on the parking ticket so these drivers could get a taste of the gum.
We found out about it at website PSFK.com.
The campaign was created by ad agency BBDO in Germany. You can watch and see how the concept was promoted in the video below.
[vimeo 26765220 w=560 h=315]
For more insights and innovations check out CultureWaves®, the place to go for the latest observations in the World Thought Bank – events, ideas, trends and more. Add your own thoughts about anything in life – entertainment, design, technology, well-being and, yes, food trends. And, take a look at a few of our other Hot & Cool Food Trends.