PepsiCo Chairman and CEO Indra Nooyi has combined the forces behind Tropicana, Quaker and Gatorade to create an all-new healthy snack product called Tropolis. It’s a fruit-puree-in-a-pouch targeted to moms and kids.
This merging of food and drink sub-brands is an emerging trend exemplified by products like yogurt drinks that have gained popularity especially in Europe and by the fruit, dairy and grain smoothies PepsiCo markets with its Naked line.
Pepsi is betting that people are ready for a pureed fruit product that’s thick enough to be more of a healthy snack than just a drink.
Website psfk.com calls these efforts to “snackify” beverages and “drinkify” snacks as “the next frontier in food and beverage convenience.”
Tropolis, which will be in Midwestern test markets next month, comes in apple, grape, and cherry flavors, and clocks in at a healthy snack-friendly 80 calories per. A four-pack will be priced in the $3.00 range.
According to a story in the Wall Street Journal, PepsiCo’s Nooyi has united the Tropicana, Quaker and Gatorade units under one umbrella in an effort to build the “good for you” part of the company’s portfolio from a $10 billion business to one worth $30 billion by 2020.
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