Got a burning desire for a flame-broiled Whopper but you’re too tired to get in the car and drive there? Burger King may soon be able to solve your dilemma.
The nation’s second biggest burger chain has been quietly experimenting with delivery service at select locations in Virginia and Maryland in the past couple of weeks.
The news of the new delivery service was first reported by Bloomberg News. According to the most recent reports, home delivery is available in 18 units so far, 9 in each of the two states in the test.
Burger King has offered delivery in Mexico, Turkey, Brazil, Colombia, and Peru for years, but this is the first time the chain has tried it in the U.S.
“We are currently testing the service to bring this convenience to the United States, starting with a just a few restaurants in the DC area,” the company said in a statement.
Fast food burgers and fries have never really “traveled well,” as they say in the business. French fries, especially, wilt rather quickly. But BK believes it has developed new technology that will deliver a quality product–within limits. The company says it tries to stay within a 10-minute radius so that its food will remain “hot and fresh.” The burgers, fries, et al are packed in a thermal insulated bag similar to those used by pizza chains.
“Pizza is what people think of first when it comes to delivery, and they have done a wonderful job at it,” said Jonathan Fitzpatrick, Burger King’s chief brand and operations manager, speaking with Mike Rosenwald of the Washington Post. “But really there is no good burger delivery in the United States. That’s our challenge to try to do that.”
You can find Rosenwald’s review of BK’s delivery service here.
Burger King requires an $8 to $10 minimum order and adds a $2 fee for the delivery service. One hitch: the restaurants will not deliver shakes, coffee, fountain drinks or breakfast food.
The company was mum as to when (or if) the service will be available nationwide.
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